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June 28, 2024

Six Key Sections to Optimize Your Podcast Website

For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do.

This is from the book Coach Builder from Donald Miller (author of Storybrand)

The Six Sections of Your Website's Front Page

  1. The Header ( clearly state who you help and what you do)
  2. Stakes (the consequences of not working/listening with you)
  3. The Menu (your solution, your podcast, services)
  4. Proof of Value (toot your own horn)
  5. The Plan (a super easy on-ramp to working with you)
  6. The Explanatory Paragraph (a story framework to invite visitors into your world)

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Website Resources

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Video of Customizing a Podpage Page

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We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat. You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit. You also get a FREE MONTH at the School of Podcasting (including unlimited coaching). It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

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This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Chapters

00:00 - None

00:03 - OPENING

00:38 - PODCAST OR BUSINESS?

02:26 - SIX SECTIONS OF YOUR FRONT PAGE

03:00 - HEADER

03:43 - STAKES

04:52 - YOUR SERVICES

07:02 - PROOF OF VALUE

08:52 - THE PLAN

09:50 - EXPLANATORY PARAGRAPH

11:31 - CUSTOMIZING IN PODPAGE

15:04 - GETTING PEOPLE TO YOUR WEBSITE