Today, we're diving into AppSumo, a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started!
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00:00 Navigating App Sumo
01:20 What is App Sumo
02:31 Everyone Leaves Happy
03:18 Avoiding Mistakes
04:36 Check Reviews
05:54 History Check
07:08 Checklist
08:05 Disclaimer It Is Addicting
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00:00 - None
01:20 - What is App Sumo
02:31 - Everyone Leaves Happy
03:18 - Avoiding Mistakes
04:36 - Check Reviews
05:54 - History Check
07:08 - Checklist
08:05 - Disclaimer It Is Addicting
If you've ever heard of the software called Zapier,
it started on a website called AppSumo. And today, I'm
gonna give you some tips on how you can find ridiculously low
prices for some great software and avoid
any mistakes. Welcome to your podcast website, the
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Whether you're a seasoned podcaster or just starting out, this
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away. Here is your host, Dave Jackson.
Yeah. Believe it or not, Zapier now if you've never heard
of Zapier, it is a tool that you basically say, if this
happens, then do this. And you can basically
tie a bunch of software together. So for example, when
someone signs up at the School of Podcasting, it will then
automatically add them as a premium member in
Captivate, all that kind of stuff. If this happens, then
do this. And Zapier started
on AppSumo. So what the heck is AppSumo?
AppSumo is a website slash service
where they find up and coming companies that have
software, and they broker deals to where
you can get well, I'll give you an example. I just bought one.
It's a keyword tool called WriterZen. And
this was on AppSumo a couple years ago, and I remember when they went off
the site. So that's the one thing. There's a bit of a scarcity
thing going on where if you don't get it now, you might not get
it. But, Writer's Den is
something that came on, and everybody's like, oh my gosh. It's back. This is amazing.
And it's $79 once. You get
a lifetime deal. Now all the cool kids call that an
LTD because, you know, in America, we can't handle 3 words. We have to
abbreviate it. And so what I wanted to do was just
explain some tips because this is a great website. I've
never really been burned by any, you know,
website or a software that went out of business or they
ended up not honoring their deal because AppSumo is really
they they make sure that everyone is happy. And I'll give you an
example. I bought a software once, and it it
wasn't really anybody's fault. But I thought the software
did one thing, and it turns out it was really designed
to do something else. And I went in, and they have
a refund policy. And so I was like, you
know, a refund policy is only as good
as it's honored. And, for example, I just bought this rider's
den. I haven't really used it yet, so maybe I'll review it later. But it
has a 60 day money back guarantee. And I actually
went in once, and I had used the software for maybe a
day. And I could just tell immediately, this is not what I thought it was.
And I was able to refund it. Now how can you end
up avoiding that situation? Well, there are a couple of things you can
do. When you go to the website and you see
the product, you can go down and basically see
a couple different things. One is questions. And so you'll
see where, actual AppSumo
people have asked questions. And so this shows you how
attentive the company is to answering questions. And
so you have to remember that in some cases,
this company might be 3 people in a basement. And
so if you don't see a lot of answers, then don't
go crazy. Like, oh, I can't believe they did this, because they might be actually
answering their actual customers. And so I see here
they've answered most of the questions here. There was one
that I was like, oh. And they said,
here's one. For those questions that require a closer look, please email
our support team. And then there was another one where they
said, yeah. Our support team has already answered these questions via
email. And I was like, well, wait. Like, what was the
answer? Let us all learn together.
Now in addition to questions, and, really, I think my
favorite place is underneath the name of whatever you're looking
at, they'll show you where the owner
of AppSumo apparently really loves tacos. And so
where Amazon has their 5 star reviews, on
AppSumo, you have 5 taco reviews. And in this case, the thing
I actually bought was called Writer's Den, and it has 4 and a
half tacos. And when you click on that, I can see there are 249
reviews, and you can sort them by newest to oldest
by ranking. So if I look at the lowest rating here,
somebody says, hey. It's kind of like another writing
tool in a sea of so many, and
they're just not that difference. Well, okay. But if I go back
to the newest one, it says this is a very useful
tool for SEO research and content optimization, which
is really their bread and butter. So this is yet another company.
This they've added some sort of AI writing tool. I love in the,
the one video they actually show you. You
can write original content, and then AI writes it. And I'm like,
is that really original content when AI writes it?
The other thing I did is I went to
LinkedIn, and I saw that the actual
company has been around a few years. I can see where they were on
AppSumo. And so they had a lot of positive reviews
on that. And then I went to their website, and I
noticed this is where you wanna check out their support area because there's nothing
worse than I remember when companies used to do this. I
don't think they do this too often now, but they used
to have forums. And you'd go into the forum, and you could see where somebody
asked a question 6 months ago and never got an answer. So I don't see
many people doing this, but I did wanna see their support. And especially
with software, I want videos. Somebody to walk me
through. And what's cool in this case with writer's end,
they actually have a button at the bottom of their screen that says academy.
So if you wanna learn SEO, they've got a free course. You don't even have
to give them your email. They have, a brand
monitoring on search engine, kind of. They have a bunch of, you know, tutorials
here, and they're up to date. They look good. They
are in English, which is great for me because that's the language I speak.
And so that's another thing you wanna look at. So first of all,
check the questions to see how attentive they are,
keeping in mind that many times these companies have a very small
staff, then check the reviews because these are from people that actually
purchased the product. And you can see and and they're very good. This is
a little bit like YouTube where people are very open about why they don't like
a software or what they wish it did and things of that
nature. Then research the company, and this takes all of, you
know, 5 minutes to go over to LinkedIn, see when it was open, or or
check the about page on their website, and then check their
support. And that will usually give you a good idea of what's
going on with the software, what's going on with the company.
And, again, you have this insane
refund time. So if you buy a piece of software and you don't
like it, you can often return it. I've done that twice.
And no hassle. You get your money back.
So those are some tips, and I just wanna give you
kind of a disclaimer here. AppSumo is very
addicting. It really is. I have bought many
different products over the years, and many of them I still use. I can think
of a couple that I go, oh, wow. I remember when I bought that. Yeah.
I never used it. But I there is a program
called their plugins program that I think is a $100 a year,
and you get 10% off. Well, like, in this case, I
just bought this particular tool for writing,
and it was $79 for life for
life. And I saved $8. So if you buy, you know, one
piece of software a month, then you're gonna make up your
money pretty quick. And so that's just something I want to let you
know before you go ahead and over there. It can be
an addicting place to be. I I have the same problem with Facebook
Marketplace. When I was young, I'm a musician. I was
20. I had money in my pocket and no bills. And if I walked
into a music store, I often walked out with things that maybe I
didn't want. But as I was doing this today, I'm like, you know what? I
should talk about this on the podcast just to make you aware
of it and also help you choose things that really
fit your needs. I'll have links out in the
show notes, or they do have an affiliate program, which is kinda
cool. If you go to your podcast website,
And AppSumo is appsum0, and I'll
put a link to these in our resource section as well.
Your podcast website is part of the Power of Podcasting Network.
Find this show and all of Dave's other projects at power of podcasting.com.