E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.
Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.
If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.
It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.
Listen to Your Podcast Website
What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website
Taking the ‘OH NO!’ Out of SEO - Lauren Gaggioli on the Creator News Live show
Semrush Authority Score - Tool
Mentioned in this episode:
Podpage Keeps Getting Better
As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL! Build your website is less than 10 minutes with NO CODING.
00:00 - None
00:41 - Transcripts Are Not Really GOOD Words
01:02 - Google EEAT
02:41 - Experience
03:20 - Expertise
04:36 - Authoritativeness
06:57 - Trustworthiness
08:24 - How to Improve Your EEAT Score?
11:10 - Uer Generated Content
12:16 - Backlinks
13:16 - Is Your FULL Name on Your Website?
15:34 - Follow the Show