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May 17, 2024

Maximize SEO Effectiveness with Google's EEAT Guidelines

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.

Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.

If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.

It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website

Taking the ‘OH NO!’ Out of SEO - Lauren Gaggioli on the Creator News Live show

Semrush Authority Score - Tool

Mentioned in this episode:

Podpage Keeps Getting Better

As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL! Build your website is less than 10 minutes with NO CODING.

Podpage



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Chapters

00:00 - None

00:41 - Transcripts Are Not Really GOOD Words

01:02 - Google EEAT

02:41 - Experience

03:20 - Expertise

04:36 - Authoritativeness

06:57 - Trustworthiness

08:24 - How to Improve Your EEAT Score?

11:10 - Uer Generated Content

12:16 - Backlinks

13:16 - Is Your FULL Name on Your Website?

15:34 - Follow the Show